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Somewhere between these unfunny and cruel sectors are repetitive and boring activity moments, series that truly feel unmoored from place-time itself. This is a crushing and unremitting experience, one particular exactly where even the comedic alleviation portions are nihilistically hateful.
Seated through Transformers: Age of Extinction is similar to binge-viewing the dying from the human being spirit.
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"You have to satisfy the desires and the whims of the government officials who are responsible for the film industry and so decisions get made in a way that suits their needs, but they may be antithetical to the desires and needs of the movie-going audience there."īut with Transformers' record-breaking performance and Chinese ticket sales on track to become the world's largest, Hollywood studios will be searching for more and more ways to get their movies into this market.This is a comprehensive review of the movie, published on June 28, one day after Transformers Age of Extinction movie release in US: "You have to meet all sorts of censorship rules," Cain continues. "Look, it's a really complicated task to make a film that works for the international audience and also for China," says Rob Cain, who runs Pacific Bridge Pictures, a Santa Monica-based firm, which works on co-productions with Chinese film companies. So, when an alien spaceship threatens Hong Kong's skyline, one local official says there's only one place to turn: "We've got to call the central government for help." Hong Kong is a semi-autonomous region, where many are pushing for democracy, which infuriates China's authoritarian leaders in Beijing. There's even a plug for the Communist Party. "There was little coordination of scenes, so it appeared chaotic." "One moment, they were on the top of buildings another, they run to the top of hills in southern China," says Yin. Yin points out that the movie lurches across China with little narrative logic, culminating in an epic, seemingly interminable battle. Savvy marketing, though, is no substitute for good storytelling. "Hollywood realizes that by adding these China elements, the movie can indeed achieve huge success in the Chinese market," says Yin. Yin Hong, a professor of film and television at Beijing's Tsinghua University, says that calculated marketing paid off. The movie features a few Chinese stars as well as shots of the Great Wall and an extended fight scene that destroys much of Hong Kong. So, when a new Transformers movie comes out these days, Wang can't resist.Ī boy looks at a toy model of Transformers character Optimus Prime on display at a Transformers Model Show in Qingdao city in northeast China.īeyond a huge, built-in fan base, another reason Transformers did so well in China is because the final third of the film was shot there - unheard of for a Hollywood, summer blockbuster. Every time Hasbro released a new one, it became the talk of the classroom. In all, Wang collected more than 50 Transformers and kept them in a box under his bed.
The most expensive Transformer back then cost Wang's mother the equivalent of a week's salary at the state-run auto parts factory where she worked. I held on to my parents, refusing to leave the counter no matter what, pleading with them to buy me one." "Before in China, we didn't have toys like this," says Wang, his eyes widening in wonder as he returns to the memories of his childhood. Department Store on Nanjing Road, the city's famed shopping street. He was 8-years-old and the toys were on sale at the No. Wang remembers the moment he saw his first Transformers action figure. People like Wang Yitao, a 32-year-old Shanghai government worker, are a big reason why. This summer, Age of Extinction, the fourth installment in the Transformers series, demolished box office records in China, the world's second-largest film market behind the U.S.Īlthough the movie got poor reviews on both sides of the Pacific, it managed to unseat China's former top-grossing film, Avatar, and haul in more than $300 million. People gather in front of a giant figure of Optimus Prime displayed along the Hong Kong harbor for the world premiere of Transformers: Age of Extinction on June 19.
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